How does resizing and compressing images help load speed? But first, let's take a look at how compression actually helps your load time. In this guide, we'll show you the tools and strategies we use to resize and compress our images, and test our page's load times. While there are many strategies to optimize your website's load speed, one of the biggest and most impactful strategies to make it load faster is by resizing and compressing your images. But how can we make a website load faster? One way is by resizing and compressing your images. Did you know that, if Amazon's website was one second slower, it would cost them an estimated $1.6 BILLION in sales? And that was in 2012! ( source )Īt this point, it should be obvious that page load time plays a huge factor in whether or not your website converts visitors into customers, affecting your bottom line. In one survey, just under 80% of consumers said they would not return to a website with poor performance. In fact, slow load times can deter the visitors who stuck around the first time from coming back. Your website's load time even impacts the visitors who stayed on your website. What does this mean? If your website takes more than three seconds to load, you'll end up losing almost half of your potential visitors before they even see your website. It's a fact: slow websites kill conversions.ĭid you know that around 47% of online web visitors expect websites to load in under two seconds? Furthermore, 40% will even abandon a website that takes more than three seconds.
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